How can food be made more affordable?

Posted by Vivek Mehta on 29 May, 2018

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1 Solution

Imperfect Produce

Posted by Stuti Parekh on 29 May, 2018

More than 20% of the fruits and vegetables grown in America never make it off the farm because they are not perfect enough for grocery store standards. This results in billions of pounds of wasted produce every year. This produce is just as nutritious and delicious but looks a little different.

Imperfect fights food waste by finding a home for ‘ugly’ produce. They source it directly from farms and deliver it to customers’ doors for 30-50% less than grocery store prices. Their subscription produce box is affordable, convenient, customizable, healthy, and delicious. But Imperfect is bigger than just the box. By eating ‘ugly,’ people are helping build a more sustainable and effective food system. This ensures that farmers are rewarded for their full harvest with less wasted land, fossil fuels, and water.

There is a whole range of different boxes to choose from, starting for about $11 for a small box (7 to 8 pounds) and going up to 20 pounds of organic produce for $40. Imperfect’s items change each week depending on the seasons but they offer a menu of 30-40 items for each box. They aim for balance, and allows customers to customize their box and eliminate foods that they don’t like.


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