Posted by Sandeep Singh on 16 Nov, 2018
Udaipur-based GoodDot is betting on an idea popularised by US companies, particularly Beyond Meat and Impossible Foods. It uses pea protein, wheat gluten, soy protein and soy flour, among other ingredients, to make its food taste like meat. Unlike the US firms, GoodDot is not aiming to replace beef, which is not the meat of choice in India.
GoodDot also wants to familiarise its product through quick-service restaurants run by a group company. There are three outlets in Udaipur, including two food trucks. There is one more outlet in the works in the city, along with two each in Lucknow, Bengaluru and Gurgaon.
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