How can our clothing be less water-intensive?


Levi's Waterless Jeans

Posted by Melody Douglas on 10 Oct, 2018

American denim brand Levi’s has a finishing technique called ‘Water Less’, that uses 96 per cent less water than traditional methods. The company has made some 13 million ‘Water Less’ products since launching the initiative in 2011, and saved 770 million litres of water  by 2014 in the process. 


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