American denim brand Levi’s has a finishing technique called ‘Water Less’, that uses 96 per cent less water than traditional methods. The company has made some 13 million ‘Water Less’ products since launching the initiative in 2011, and saved 770 million litres of water by 2014 in the process.
Gentlewasher is engineered in a way to protect your beloved hand-wash only garments. It is good for washing clothes and helps save water. It only uses 4.7 gallons of water as compared to 40 gallons used by old machines and 13 gallons by energy star rated machines.
Sportswear manufacturers like Adidas and Nike, for example, have embraced “waterless dyeing” technology for their colourful polyester gear, which reduces water use to almost zero. Different versions of this technology exist, including American company ColorZen, which treats cotton fibres to make it possible to dye them using less energy and water, as well as Dutch outfit DyeCoo, which uses liquidised carbon dioxide to dye clothes.