Using the format of the magazine medium, the ad shows ink dissolving or being brushed away, much like the memory of those living with Alzheimer.
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Tobacco will destroy your face cell by cell, from the inside out. That’s the ugly truth.
Alzheimer is a debilitating disease that causes disruptive memory loss and those living with Alzheimer need to be constantly reminded of things in order to get through the day. This print ad by Simone Mascagni plays on that repetition, promoting World Alzheimer’s Day and reminding audiences of the challenges of Alzheimer.