At the height of the Flint water crisis, the city of Flint was using more than 20 million water bottles a day to meet their daily needs. This resulted in a surplus of plastic being brought into the city. Genusee is an emerging eyewear brand seeking to bring new hope to the city of Flint. It is the first sustainable eyewear brand to have their products made and assembled in Flint, setting the Michigan city up to become a hub for sustainable eyewear and fashion manufacturing in the future. The company’s impact is focused on effecting change in four ways—reducing plastic waste, creating living wage jobs, encouraging circular economies, and building into the future of Flint by giving back to the kids and families who have been affected by lead poisoning.
Their first frame style, the Roeper, is democratically designed to look great on everyone. It is available exclusively on Kickstarter as either prescription optical or sunglasses. With every purchase, the company is able to upcycle 15 water bottles.