“Catch of the Day,” a guerrilla ad campaign sponsored by Surfrider Foundation to educate people at farmers’ markets about the amount and kinds of pollution dumped into our seas.
Working with the ad giant Saatchi & Saatchi, real life trash was collected from various beaches in America (the condoms are from Newport Beach, California), packaged to look like seafood and then offered at various farmers’ markets.
The World Wide Fund for Nature is an international non-governmental organization founded in 1961, working in the field of the wilderness preservation, and the reduction of human impact on the environment. 2008 was a great year for WWF as well as Forest Conservation.
The organization was able to convince over 60 governments to sign a pact to work towards zero net deforestation by the year 2020. They were able to protect over 1 million hectares of forests including tracts of land in the Amazon and Congo.
SAFE is a New Zealand animal rights group. The group’s purpose is to oppose practices of perceived unnecessary animal exploitation and experimentation. SAFE actively campaigns against current intensive pig and chicken farming practices.
Anti Whaling Campaign by Greenpeace
Time is running out for them, not for plastic
Don’t suck the life out of our oceans
What goes in the Ocean, goes in you
Fish off the West Coast ingest over 12,000 tons of plastic a year.
Cut a Tree. Kill a Life.
The tagline is to-the-point, the graphics are simple and the colours are bold in this series of print ads that draws attention to the devastating effects of deforestation. The trunks of chopped-down trees take the shape of endangered animals dripping in blood.